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Hey everyone,
Since everyone is probably sewing at home, we decided to launch an online Sewalong on Facebook! Join us starting Tues., 3/24 and we'll be able to share our fabric selections, tips and techniques we've learned along the way and the final projects. If you miss any of the videos, you can scroll through and watch the previous ones on our Facebook page. Click here to see the first video.


Hey everyone,
Maybe you've seen our announcement on Facebook (you can follow us here!) or maybe you haven't. We've launched our very own pattern line! It's so very exciting because our loyal customers who have purchased their sewing machines from us are the ones who get access to them through their club membership. These patterns are created and tested by our amazing education team. (Did you see their class preview at Teacher's Open House 3/1???) 

Our clubs meet monthly, delve further features and techniques through a hands-on project. Want to learn more about our clubs? Take a
look at all of our fun clubs here!


Hey everyone,
We are hiring for a part-time sales associate to join our team! If you or someone you know who would be interested, please send your resume to Salima at

What does a Sales Associate do?

As the public face of the company the Sales Associate is responsible for dealing with any and all customer questions about the products and services. S/he is expected to be continuously updating their knowledge of the company products, services, and policies. Another key responsibility is maintaining the presentation of the sales floor, products, signage, and displays.

Sales Associate Responsibilities:

  • Greeting customers, responding to questions, improving engagement with merchandise and providing outstanding customer service.
  • Operating cash registers, managing financial transactions, and balancing drawers.
  • Achieving established goals.
  • Directing customers to merchandise within the store.
  • Maintaining an orderly appearance throughout the sales floor.
  • Introducing promotions and opportunities to customers.
    • Cross-selling products to increase purchases.
    • Increasing in store sales.  

    Sales Associate Requirements:

  • An Associate’s degree or high school diploma.
  • Retail sales experience.
  • A professional appearance.
  • Maintain a positive attitude and focus on customer satisfaction in a fast-paced environment.
  • The ability to read, write, and perform basic math.
  • The ability to stand and walk for extended periods of time.
    • Sewing knowledge is desirable but not required. We are willing to invest in the candidate and train the employee on the wonderful aspects of the sewing industry!


    I think it's hard to apply Marie Kondo's cleaning and organizing theories to sewists because almost everything about sewing brings us joy!  Which is why we tend to keep everything. And because one of the most common new year's resolutions is cleaning up clutter, one of the most frequent questions I get asked is, "How do you organize your sewing room?"

    Our customers openly say that their sewing rooms are in a state of chaos and clutter. (You may know what that feels like!) Anyway, some of these customers sew for pleasure, but also for revenue.  So it's important to be organized and systematized as possible. Creating an ejoyable space makes it open, inviting and helps foster their creativity. 

    Here are some of the ways I like to approach cleaning up a sewing room. In any typical sewing room or space, there are three main components:  1) Furniture, 2) Storage compartments, and 3) Items that require storage.  

    1) Furniture: This includes cabinets, chairs, cutting and ironing tables, artistic presses, desks, tables, shelves, etc. – these items which contribute to the productivity of your sewing spaces immensely.  Sewing tables and cabinets are specifically designed for sewists and can be custom to your needs. There are ones that have sections that fold away when not in use, folding tables (that are totally collapsible) and cabinets that can be utilized for multiple different machines. The furniture utilized in your sewing rooms may drastically affect your and can make it look organized and neat, or cluttered and congested. Fancier options like electric (air lift) cabinets or manual lift cabinets are perfect for someone who wants to invest in their space. My favorite are the notions trays are available for each drawer in the cabinet.  Even chairs are available with storage compartments for maximization of space. Who knew?

    2) Storage: My favorite ways to store items are clear drawers that pullout or are stackable. If I don't see it, it doesn't exist. These are a fantastic solution to maintaining a tidy, organized sewing area. When I utilize smart storage, I can maximize every inch of accessible space. For example, thread may be sorted in boxes specifically designed for them because I want to see them all. Stackable caddies may be utilized for projects that are ongoing. There are even clear, hanging organizers that conserve space because they can be hung, rather than stacked.  Cute wall buckets for storing items can be a decorating and storage option. 

    3) Items that need storage: Let's be real, everything needs a storage space! I've seen ironing boards attached to the tops of shelves, which is a great idea. And folding your fabrics in certain ways will allow you store large amounts of them, which is absolutely crucial.  (I think I should do a video on how to store fabric soon.) It's important to label each container in a concise manner like machine feet.  They may be placed in containers with dividers and lids, so that they are in one specific place, rather than in a junk drawer. These are valuable and sometimes expensive items so I like to treat them as gems. 

    We're happy to talk about organizing you with you. We can show you the latest sewing cabinets, tables, chairs and storage containers for all your sewing needs.  Let us help you to start the New Year right!

    Sewingly Yours,



    Why Decorative Stitches?


     Decorative stitches, according to Liz Johnson, editor at, “are tiny pieces of thread art.”  Although loved and adored by many, they are often forgotten and overlooked, due to the focus that we place on the seams of a project’s construction.  Just a few decorative stitches add so much to any project.  One may experiment with different colors and types of thread (i.e., polyester, variegated, rayon, metallic, neon), spacing of stitches and stitch widths, which will produce various textural effects.  The possibilities of what to embellish with decorative stitches are endless.  For example, aprons, matching bed sheets and pillowcases, pillows, purses/bags, bath and tea towels, appliqués, garments, wall hangings, heirloom sewing, basically anything!  Whatever the project, decorative stitches will enhance their aesthetic value immensely

    Other creative ways to use these stitches are when quilting.  One may utilize decorative stitches when stitching in the ditch or when sewing down bindings, to embellish ribbons or when sewing strips of fabric together (border stitch).  Outline stitches are used for outlining your design.  Detached stitches fill in open areas of designs and filling stitches can create shading or fill.

    Decorative stitches add texture and will take one’s project from the ordinary to extraordinary.  One is only limited by the scope of one’s imagination.

    Monogramming to the Rescue!

    Welcome to AAA SEWING & FABRIC’s first blog posting!  Please check in with us regularly, as we will constantly be updating our blog.  Thank you for visiting us here, and please stay connected with us on Facebook, Instagram, and Pinterest.

    In my household, my sons are always fussing about whose towel belongs to whom.  I have opted to have towels of the same color for my boys, as they match the colors of the bathroom.  A simple solution to this problem was embroidering their initials on the towels.  I chose a large built-in monogram on my embroidery machine for this task.   Not only have I eliminated the confusion revolving around the ownership of the towels, but these simple decorative details also added immensely to the whole décor of the bathroom.

    Monogramming can be useful in other situations as well.  One can personalize gym towels, clothing and accessories, notebooks/binders, purses/backpacks, items for a wedding (i.e., napkins), phone cases, pillows, hats, umbrellas, basically anything!!!

    Sewingly Yours,


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