YOUR CRAFT IS OUR PASSION. Owned by OESD, the embroidery catalog is 70,000 strong. It has the way in the home embroidery business for over 25 years with the home embroidery market into digital embroidery designs. OESD also led the market in in-store offerings, including PC cards, CDs, USBs and an on-demand embroidery design system. We are an innovator of embroidery techniques and styles, including button-and-loop free standing lace, in the hoop projects, jumbo designs, cutwork, reverse applique, quilting, and many more fun and exciting ways to use your embroidery machine. We were the first to bring you one-stop shopping for embroidery designs and innovative embroidery accessories, both online and in local sewing centers.